Foiltek Printing

4D Printing on Business Cards (Lenticular Printing)

2012-03-13T20:40:00.003-07:00

4D Prints is a Lenticular product that allows you to have two or three different pictures in one. We take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal full color process. Total thickness with both plastic 4D viewer and backing is 21pt. Only the front side will have the 4D effect.

Below is an example of the front of a 4D print.

As you can see above, your images will transition from one to another as you move the card up and down. At the moment, only a vertical transition or flip is available for order.

The bleed must be made bigger for the 4D prints. The total bleed should be .25″ added to the cut size. For example, if you are ordering a business card the final size you should upload is 3.75×2.25. The files should still be CMYK and 300dpi as normal. There are some other rules you should follow as well when setting up the front of a 4D card

- It is recommended not to use solid color backgrounds (especially white) in both images
- The effect is much more noticeable if you go with colorful textured backgrounds
- Use bold fonts and avoid fine, small, and thin type

Another thing to keep in mind is how many files will be uploaded. It depends if you pick a two or three image transition.

Two Image Flip:

4/0 = Two images for the front only
4/4 = Two images for the front, one image for the back

Three Image Flip:

4/0 = Three images for the front only
4/4 = Three images for the front, one image for the back

After ordering, you will be emailed a notification to approve your order. With the use of the con4mation tool, it will be easy to confirm your 4D print. It will show you a preview of how the Transition / Flip will look before printing.

For more information, contact us via email to: info@foiltekprinting.com or ph: 786-715-3915

2012-02-08T12:11:00.000-08:00

Save $5.00 OFF Your Next Online Order! use discount code: myvalentines2012
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HOW TO: Grow Your Sales Using 2D Codes

2011-09-12T07:35:00.000-07:00

By now, you’re probably already familiar with 2D codes. They’re the square boxes that are showing up on ads, posters and billboards that connect people to mobile sites for more product information. But if that’s the only thing 2D codes can do, then what’s the point?

Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
Here’s a primer and some key examples of how top companies are using 2D codes to improve business.

How to Use 2D Codes for Business

The term “2D code” is used to describe the category in general, not any specific type of code. Some of the most common types of 2D codes include Datamatrix, EZ Code, Microsoft Tag, QR Code, SPARQCode and ScanLife, among others. Even though 2D code usage is increasing, the average consumer hasn’t used one yet, so you’ll have to help them get started. Typically, this means putting a short caption underneath the 2D code that tells people where they can download a reader for their phones, and explains the process of scanning the code. Speaking of which, are you looking for a good 2D Code reader? In my experience, some of the best 2D code readers come from BeeTagg.com, i-nigma.com and ScanLife.com. But don’t just take my advice. A search for “2D Code Reader” will bring up plenty of excellent sites where people can download them into their smartphones.

How the Fortune 500 Use 2D Codes

Companies ranging from American Airlines to Sports Illustrated have used 2D codes to promote their products or services. Here’s a quick snapshot of some of the best examples:

American Airlines placed 2D codes on outdoor boards in major airports to provide an immediate link to information for travelers on the go. Consumers who scanned the codes got real-time flight status, gate information and access to a reservation portal.
BestBuy has added QR codes to their in-store fact tags to give consumers the opportunity to review information about their products. Consumers can also save the information to review at home later or to buy the product instantly via smartphone and have it delivered to their homes later.
Barnes & Noble uses 2D codes in the back of its brochures to drive people through to the Andriod and iPhone App pages, where they can download the Nook app directly to their phones.
Esquire Magazine used 2D codes to give readers more information about fashion items featured in their magazine. Users can scan the code to get more information as well as a link to the designer’s website to place an order.
Fox Broadcasting Company used QR codes to promote their TV show called Fringe. People who scanned the code were given a top-secret message that was available only to people who engaged with the show using their smartphones.
O, The Oprah Magazine incorporated ScanLife 2D codes into a feature highlighting multiple products. Readers who were interested in getting more information about the products were able to scan the codes and were driven to mobile web pages.
Sports Illustrated used a JAGTAG 2D code to allow readers of their annual swimsuit issue to watch bonus videos of some of their models directly on their smartphones.
The Weather Channel used a QR code on one of their weather reports to drive people through to a page where they could download The Weather Channel smartphone app.

In virtually all of these cases, the 2D codes did something more than just drive people through to a standard mobile webpage. Instead, they gave the user a reason to interact with the mobile site and, in many cases, come back for more.

How Can You Put 2D Codes to Work for Your Business?

There are a lot of innovative ways to use 2D codes for business, and new ones are being added every day. What follows is a list of 10 ways you can easily use 2D codes for your business:

“Hello, My Name Is” Tags: You know those big red and white tags people wear at events with their names on them? If you put a 2D code in place of your name, you’ll engage people and easily be able to strike up conversations.
Outdoor Billboards: Be one of the first businesses in your market to run a giant 2D code on a billboard for your business.
Websites: Add a 2D code to the “Contact Us” page on your website so that visitors can download your contact information to their smartphones.
Business Cards: Add a 2D code to the front or back of your card so that people can instantly download your contact information.
Books, Articles and eBooks: I included a 2D code on the back cover of my book that drives people through to a social media glossary. Our intent was to engage people with a social/mobile tool while they were in the bookstore so they’d be more likely to buy the book. So far, it’s worked well.
Webinars: Ready to make your webinars more engaging and fun? Simply include a 2D code as part of your presentation. It’s a terrific way to keep the audience engaged and involved.
LinkedIn and Facebook Pages: Adding a 2D code to your LinkedIn and Facebook pages is one of the best ways you can position yourself as a forward, innovative thinker.
T-Shirts: Ready to promote your product or service in an innovative way? Then add a 2D code to a T-shirt that you give away to customers and prospects.
In-Store Posters with Coupons: Want to provide instant coupons to people while they’re shopping? Add a 2D code that drives them through to a special discount that can be scanned at the register.
Dial a Phone Number: Want to encourage people to dial your number so they can order your product? Give them a 2D code to scan. If it’s set up properly, it can instantly dial their phone and connect them with your sales center.

A Final Word on 2D Codes

In the end, there are several things you should know about 2D codes:

They aren’t going away: In fact, 2D code usage quadrupled last year.
They aren’t just for landing pages: As you can see above, new and innovative uses of 2D codes are cropping up each day.
They aren’t just fun and games: The best use of 2D codes is to generate revenue, and that’s what we’re in business to do, right?

Here is the original article found on Mashable.com: HOW TO: Grow Your Sales and Revenue Using 2D Codes.

5 Brochure Design Tricks To Get Customers Excited

2011-09-12T07:23:00.000-07:00

It is important that you get customers excited when you show your print brochures to them. It is this excitement factor that helps brochure printing earn its cost by getting those customers to respond to your marketing message faster. Do not worry, it is easy to achieve this excitement factor in brochure printing if you know the right tricks. Luckily for you, I am going to share with you five amazing tricks that you can also try out to make your color brochures more exciting.

1. Use a lifestyle theme – One of the easiest but perhaps most powerful tricks to use to make people excited about your custom brochures is to use a lifestyle theme. That is right, most people read advertising brochures because of the certain lifestyle that it promotes. Whether it is a luxury brochure that gives a glimpse of that rich lifestyle or maybe it is the “green” brochure that shows the more ecological type of life, custom brochures can easily use these lifestyle themes to get the right people excited about their message.

So if you want a certain kind of person to respond to your custom brochures, all you really have to do is to adopt the lifestyle theme that they are usually interested in. With the right kind of theme, design and message, it should be easy to get the right kind of person excited about your color brochures.

2. Emphasize one key and original factor – Another trick that should usually work in brochure printing is to emphasize one key and original factor in your brochure marketing message. Is that product in your brochure innovative in some way? Is your marketing offer very different from your rivals? Are there very unique benefits that customers can get when they follow your marketing message? By emphasizing those key original factors, people will definitely be more excited about your color brochures. With so many “common” offers out there, that unique or original kind of brochure offer should easily get people excited.

3. Display the monetary benefits – Now, here is something you should find familiar. By showing people that there are monetary benefits into responding to your brochure marketing offer, you can easily get them excited.

For example, by just telling people they can save hundreds of dollars and get 30 to 50 percent discounts on products and services, you can guarantee that a lot of people will be picking up your brochures as they get excited with the premise of getting bargains. Most people quickly respond to marketing messages with monetary benefits like this. It is only natural to want a bargain right? So if you can do some great offers with money savings, you can try this type of message to effectively get more people excited about your color brochures.

4. Display the personal benefits – Sometimes, beyond money, you can also get people excited by showing them the personal benefits of reading and availing of the offer in your custom brochures. For example, if you are selling weight loss equipment or weight loss programs, you can list down all the things people want to get when trying to lose weight. By showing them the personal benefits that they can gain in your brochure marketing offer, it is easy to get excited with the brochure. Since you are reaching them on a personal level here with their own personal needs and wants, you can easily get them hooked with your marketing message in this way.

5. Use sexy models – Lastly, excitement can come in many forms, and one of the easiest and most common things you can use is sexual excitement. Of course, I am not talking about smut here. I am talking about the use of sexy, good-looking models in your color brochures. With the right kind of models that are appropriate for the theme of your brochures, it is easy to get people excited in reading them. I know I will pick-up a full color brochure with a beautiful person on the cover winking at me. It really does work, so do not miss trying out this effective trick.

Hopefully the tricks above gives you that inspiration you need on how to get your own readers to be excited as they read your custom brochures. Once you understand the dynamics of excitement and brochure printing, you should be able to succeed with your custom brochures and get a profitable market excited about them.

Print 1000qty Full Color Brochures for only $188.00
Visit www.foiltekprinting.com

Image Resolution

2011-06-10T10:33:00.000-07:00

Print files should always be a MINIMUM of 300dpi (dots per inch)

This is a high resolution (300dpi) file.

This is the same file but only at 72 dpi. See the difference?

All graphics in your file should be 300 dpi (dots per inch). Images on computer screens look great at 72 dpi (that is the maximum resolution of a computer screen), but will look very jagged and fuzzy when printed. Enlarging graphics can reduce resolution and print quality. If you double the size of a 300 dpi image, the resolution will be reduced to 150 dpi. On the other hand, you can increase the resolution of an image by reducing the size. A 72 dpi image reduced to 25% of its original size will have a 288 dpi resolution.

Most images on websites are 72 dpi to allow for fast transmission over the Internet and look fine on your computer screen. However, the low resolution will look grainy when printed. For more information please visit our FAQ at link: http://www.foiltekprinting.com/pages/File-Setup.html

Benefits of Direct Mail Advertising

2011-02-14T14:37:00.000-08:00

Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:

It’s targeted.
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.

It’s personal.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.

It’s flexible.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible.
Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.

It’s measurable.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.
You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign printed and sent—all online.

Top 14 Benefits of Social Media Marketing

2011-02-14T12:06:00.000-08:00

Top 14 Benefits of Social Media Marketing

For Business:

Establish a Brand and Raise Awareness

Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you're around. If you have yet to create a company image online, social networks are the place to do it.

Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Spy on the Competition

Follow your competitors on Twitter and Facebook and you'll be able to see what they have up their sleeve. Just make sure to provide a better deal than whatever they have going on

Pitch Products in a More Human, Interactive Way

Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you're making a valuable connection that will help grow your number of return customers.

Bring Attention to Your Products

Featuring a product on a social media site is one of the fastest ways to bring attention to it. Give a promotion along with it for your online community members and watch your sales skyrocket.

Increase Customer Loyalty And Trust

Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in you, which will make them do business with you rather than your competition. It will also improve the chances of customer recommendations.

Listen to Your Customer's Opinion

Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

Conduct Market Research

Listen to what your customers say about your products and track what links they click on and you'll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.

Strengthen Customer Service

Social media networks allow your company to answer your customers' questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you money on long distance customer service phone calls.

For You:

Build Your Personal Reputation

Social networks allow you to get your name out to the world and talk about things that matter to you. This will help you build a good online reputation, which is critical nowadays if you're looking for a job or even a new business contact.

Display Your Resume

LinkedIn allows you to display your full resume online for any future employers or recruiters to see. This will help bring you new opportunities that would'ever have existed otherwise.

Find a Job

Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them.

Showcase Your Talents And Establish Yourself as an Expert

If you're passionate about a certain subject, whether it's work-related or a hobby, the Internet is a great place to show off your knowledge. Soon people will be coming to you for the breaking information on that topic, and talking about you to friends.

Enhance Your Business Contacts and Enhance Personal Relationships

Through professional sites like LinkedIn, you can build your number of business contacts and enhance your reputation as an expert in your industry. You can also connect with those long-lost high school and college classmates, old colleagues, and out-of-town family members.

Share Information with Like-Minded People

Connect with other professionals in your field to share information. Where else would you be able to connect with industry professionals across the globe to swap stories and advice?

Halloween Business Card Mania! : : : Do You Need Business Cards?

2010-10-05T15:09:00.001-07:00

How to type text on a path in Illustrator

2010-09-21T22:13:00.001-07:00

This beginner-level tutorial will show you how to put type on a path. This basic skill can lend a dynamic element to your work and is quite fun to use.

Often a designer needs to have text follow an open path or a closed path (shape) to create a design element which involves type. Text-on-a-path can be used to create stickers, emblems, and awards. In this beginner level tutorial, we’ll examine how to have text follow a path or shape using Adobe Illustrator (AI).

Method 1: Text on an Open Path

Draw a straight line using the Pen Tool (P) from the Tools Panel. Then, select the Convert Anchor Point Tool (Shift + C) and drag the handles of one anchor point to a 45 degree angle. This will create a small arc.

Next, hold the mouse down on the Type Tool (T) in the Tools Panel to view the flyout menu. Select the Type on a Path Tool and click on the top of the arc in the artboard.

From the top menu, choose Window > Type > Paragraph. In the Paragraph Menu, select Align Left. Type a phrase and the text will begin on the left side of the arc and follow the path.

To move the text on the path, select the Direct Selection Tool (A) from the Tools Panel and click on the left bracket (near the anchor point). A small perpendicular icon will appear.

Hold Cmd (Mac) or Ctrl (Windows) and drag the bracket to move the text along the path. To flip the text to the opposite side of the path, drag the perpendicular icon to the other side of the path. This time, don’t hold down the Cmd (Mac) or Ctrl (Windows) keys.

*Note: In the example, the font size has been changed to a smaller size to give room to move the text on the path.

The alignment of the text on the path can also be changed. Choose Type > Type on a Path > Type on a Path Options. In the Type on a Path Options window, there is a drop down menu for Align to Path that includes: Ascender, Descender, Center, and Baseline. The Ascender (1) option moves the text below the path and aligned with the top of the text. The Descender (2) option moves the text above the path and aligned with the bottom of the text. The Center (3) option has the path running through the halfway point of the text. The Baseline (4) option is the default and aligns the text to the base path.

Method 2: Text on a Shape

Draw a circle using the Ellipse Tool (L) from the Tools Panel. Select the Type on a Path Tool as before in Method 1.

Click on the top center of the circle and begin typing. Again, use the brackets and perpendicular icon to drag the text along the circle or flip the text inside the circle.

Almost any shape will work! Repeat the same steps to create text on a square, polygon, or even a spiral (hidden tool on the flyout menu for the Line Segment Tool (\) in the Tools Panel). Adjust the size of the font based on the shape and have fun experimenting!

Top 10 List Of What Not To Include On Your Website

2010-09-17T13:37:00.000-07:00

Top 10 List Of What Not To Include On Your Website

10. Typ-Os.

Make sure every word is proofread - several times. If you think customers will forgive typos and misspelled words because of the great products you sell, think again.

9. Unsupervised chat boards.

Instead, consider adding a blog - Blogging allows you to engage in a conversation with your customers while improving your search engine rank.

8. Content that makes your business sound too good to be true.

Sure, you're trying to sell something via your website. But marketing content, including product pitches and customer testimonials, that boasts and brags more than it informs and interests people is certain to turn off many visitors. Don't make your website an infomercial. Refrain from using overly excited punctuation (!!!!!) and littering copy with superlatives like "Best, Cheapest, Most Amazing". Instead, think like a consumer/customer who is trying to seek out information, results or solutions. Use a Call To Action incentive to try your products/services.

7. Your photo on the home page.

Leave the Glamour shots for your Facebook page.

6. Too many confusing menu options

Keep your navigation bar consistent and prominent on every page.

5. Bad links and outdated material.

Even if your site is not content-rich, a key to getting repeat visitors is to offer something new when they return — new graphics, new product information, new offers, new article links, new company news, whatever. If you sell products or offer services, updating your online catalogs and product or services pages regularly will let people know you're still active in the business. It also gives you a chance to vary the offerings you tout and test what resonates with your target audience. Consider adding a video demonstration of your latest new product or investing in a content management system (CMS) software that allows you to make changes easily and frequently.

4. Unclear Direction for Contact Us:

Put a clear link from the home page that leads to your company's contact information including the company phone number, fax, postal mailing address and e-mail. Consider adding a toll free phone number.

3. Avoid extraneous bells and whistles,

or pages that take forever to load that slow users down.

2. Blaring Music That Can't Be Turned Off QUICKLY.

1. A website that looks like it is from 1999 with

numerous distractions like pop up ads or counter of how many People Have Visited the Site!

The Future of DJ'ing is here

2010-09-08T07:56:00.000-07:00

Think you know multitouch surfaces? Think again. We've just come across a video demo of the Token multitouch, erm, pedestal, which seems to have come straight from the future. A clear sheet of glass that beams out video from your computer and accepts touch inputs in return, the Token concept has been designed by a chap named Rodrigo hailing out of Chile. We know it uses a rear projector for its video, but other construction details are scarce at this point; what's really special here, however, is the way he combines it with a Traktor Pro controller titled Emulator, turning a few intelligent finger swipes into a kickass light-and-sound show. See it on video after the break.

14PT Business Cards UV on 4-color side(s) - Foiltek Printing

2010-09-02T11:20:00.000-07:00

14PT Business Cards UV on 4-color side(s) - Foiltek Printing

Full Color Business Cards
2 Sides (front & back)
14pt UV paper
Ready in 2-4 Days
Set-up or Shipping not included

Specifications
3.625" x 2.125"
300 DPI
CMYK Color Mode

Creating Effective Brochures

2010-08-27T01:07:00.000-07:00

You all want to create the best sample brochures especially for important projects for business marketing activities, right? However, in attaining great and functional brochures, there are hindrances that will get in your way. Creating and designing an effective brochure for your business t is the real hard part. With several factors that help in deciding the final output of your brochure, it will not be easy to create great brochures that can really help you in achieving all your objectives. But losing hope is not the solution. If you badly need to have a brochure to promote your products and services, there are pointers you can consider in doing this. Below are some tips that you can use to have great and effective brochures for your business.

Hire a good writer. Hiring yourself a good writer is considered as one of the basic steps for you to attain great brochures. Keep in mind that you need to place a clear, concise, and straightforward message in your brochure. This message have to be readable and understandable and of course very memorable to all readers. Creating a good message is actually very crucial to ensure that you will only get the best content for your brochure. So, if you do not think you can create a good content for your brochure, hire a professional or freelance writer.

Aside from getting or hiring a good writer, hire also a professional layout artist for your brochure. This is because a good layout and design is a very crucial element that must be always present in your brochure. To attain the best brochure in the market, you will need also the best layout artist to do the job for you. The design and layout of your brochure should be always attractive equipped with the right theme that will suit the message and especially your business objective. The most ideal layout artist that you must hire is the one that can give you multiple approaches to your design and concepts. He or she needs to be versatile and artistic to provide you several layouts.

Use a great template for your brochure. For you to have the best brochure that you can always be proud of, you need to get the best template. A brochure template will not only help you create your brochure much faster but also aid you in standardizing the format to make it easier for you send the template to the printing company of your choice. Finding a good template is easy these days since they are widely available from publishing tools such as Microsoft publisher and also the internet or printing company websites.

Find the right color brochures printing company. In most instances, a color brochure is much striking than a black and white brochure. But not all printing companies are able to print color brochures cleanly and professionally. This is why it is important to find a printer that will meet all your color printing needs. For starters, you can try the internet for printing companies that offer high quality color prints at highly affordable prices and fast turnaround time. You can also ask your friends for referrals or join online forums as they can refer you to their trusted printers. It is not actually hard to find the right printer. Just do some research and you are sure to land on an exceptional brochure printer.

4"X 6" POSTCARD 5K - Foiltek Printing

2010-08-18T23:26:00.000-07:00

4"X 6" POSTCARD 5K - Foiltek Printing

5000qty - 4" X 6" Full Color Postcards 12 pt. Coverstock with UV Coating or Non UV Gloss.
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CHEAP BUSINESS CARDS • FLYERS • POSTCARS

2010-08-17T14:37:00.000-07:00

BUSINESS CARDS

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2) 1000qty - 14PT Business Cards UV on 4-color side(s) - - - - $40.00

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3) 250qty - FOIL Business Cards - 14pt UV - - - - $55.00

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FULL COLOR STANDARD UV OR GLOSSY POSTCARDS / FLYERS

1) 5000qty - 12pt 1/4 PAGE FLYER - - - - $100.00

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Full Color FOIL Buiness Cards

2010-08-15T17:09:00.000-07:00

FOIL Business Cards 250qty only $55.00
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Color Psychology - Do different colors affect your mood?

2010-08-15T16:36:00.000-07:00

Like death and taxes, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. But today in the U.S., researchers have generally found the following to be accurate.

Black

Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.

White

Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.

Red

The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.

The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.

Blue

The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Green

Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in "green rooms" to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.

Yellow

Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.

Purple

The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.

Brown

Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.

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